“Cash is King” is a common business axiom that means a business ultimately exists to generate cash. Without cash, you can’t invest, pay employees, buy inventory, etc.
Culture is what we talk about and how we talk about it. It’s the means of replicating the cash we generate. Work to build strong cultures by creating engaging conversations about the important matters of business. Make sure you are recruiting, selecting, and developing the people on your team that support that culture. Culture is not relegated to the executive suite. Every person, every team, every workgroup, every individual creates culture.
Don’t wait for others to create the culture you want. Create the culture you want.