Just like the natural organisms, businesses also have DNA—it’s called culture. Culture is nothing more than what we talk about and how we talk about it. If you will allow me a little latitude, Darwinian theory says that natural selection happens at the DNA level as features are turned on and off over the course of generations. Carrying that analogy forward into business, we need to do the same at the DNA level of our organizations; that is talk about what features we need to turn on (to survive in this unknown new world) and turn off (that no longer serve us or may even hold us back). To start engineering the survival of ourselves, our functions, and our companies, we need to have ongoing robust strategic conversations around adaptability in the midst of tectonic shifts. (Sorry, I know I just mixed biology and geology, but you get it).
