Just like Apple, Google, and UPS, you too have a brand. People see you and have an impression of what you represent and what you can deliver for them. Manage your brand. Make sure people understand what you stand for and what you are capable of. If someone has the wrong perception of you, correct it . . . immediately. Protect the “brand of you” just like successful companies protect their brands.
Jay Danzie wrote, “Your smile is your logo, your personality is your business card, and the way you make others feel is your trademark.” Manage your entire brand experience.